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HCL 63 For BlinkNow
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CAMPAIGN TOOLKIT

Everything you need to take action.

Find approved campaign assets, outreach scripts, shareable links, QR codes and practical fundraising tools — organized so you can spend less time looking and more time moving the campaign forward.

CAMPAIGN STATUS Campaign Live
RAISED TOGETHER Syncing live total…
SHARED GOAL $500,000
Open Approved Assets Find a Script

Use approved BlinkNow campaign photography and marketing materials when representing the charity.

APPROVED CAMPAIGN ASSETS

Use what is approved. Move with confidence.

START HERE BEFORE YOU POST

BlinkNow's approved campaign materials are the source of truth for photography and promotional assets used to represent the organization.

OFFICIAL RESOURCE APPROVED MATERIALS
HCL 63 × BLINKNOW

Approved Campaign Asset Library

Begin here whenever you need a photo, campaign graphic or promotional resource. Using the approved library keeps HCL 63's outreach aligned with BlinkNow's requirements.

PHOTOGRAPHY SOCIAL ASSETS CAMPAIGN MATERIALS
OPEN APPROVED MATERIALS

Open the current approved resource each time you need campaign media rather than relying on older saved files.

WHAT YOU CAN USE CAMPAIGN READY
01
APPROVED PHOTOGRAPHY

Images cleared for campaign use.

Use BlinkNow-provided or BlinkNow-approved photography when posts, graphics, flyers or campaign pages include images of the people and communities they serve.

USE THESE
02
SOCIAL + DIGITAL

Ready-to-share campaign materials.

Use approved social graphics and digital assets when you want to move quickly without designing something from scratch.

SHARE READY
03
PRINT + PROMOTION

Materials for conversations beyond social media.

Campaign flyers and approved promotional materials can support workplaces, businesses, events and in-person outreach.

OUTREACH
IMPORTANT IMAGE RULE

If you are not certain that a BlinkNow image or campaign asset is approved for use, do not publish it yet. Check the approved library or ask the team first.

ASK IN TEAM HUB
OUTREACH SCRIPTS

You do not need the perfect words. Start with the right ones.

COPY · PERSONALIZE · SEND

These are starting points, not rigid scripts. Choose the conversation you are having, copy the message, and make the opening sound like you.

01 FRIEND · FAMILY · PERSONAL NETWORK
INDIVIDUAL ASK

Start with someone you already know.

Hey [Name] — I’m part of HCL 63, and our class is working together to raise our shared goal in support of BlinkNow Foundation.

I’m sharing this because I thought the mission might resonate with you. Would you take a look and consider supporting the campaign or sharing it with someone who may want to?

Learn more: https://hcl63gives.org/

02 OWNER · MANAGER · EMPLOYER
BUSINESS / WORKPLACE

Open a conversation inside an organization.

Hi [Name] — I’m reaching out as part of HCL 63’s fundraising campaign supporting BlinkNow Foundation. Our class is working toward a shared goal of our campaign goal.

I thought this could be a meaningful fit for [Company / Team], whether through a contribution, employee participation, matching support, or simply helping us put the campaign in front of more people.

Would you be open to a brief conversation? Campaign: https://hcl63gives.org/

03 HIGH-CAPACITY CONTACT · SPONSOR
LARGER DONOR / SPONSOR

Put the opportunity on the right person’s radar.

Hi [Name] — I’m part of HCL 63, a group working together to raise our shared campaign goal in support of BlinkNow Foundation.

I’m reaching out because I thought the scale and mission of this campaign may be worth putting on your radar. I’d love to see whether there could be a meaningful way for you or your organization to support what we are building.

Would you be open to learning more or being connected with the campaign team? https://hcl63gives.org/

04 EVENT · GROUP · COMMUNITY · COLLABORATION
EVENT / PARTNERSHIP

Create something people can join.

Hi [Name] — I’m helping with an HCL 63 fundraising campaign supporting BlinkNow Foundation, and I’d love to explore whether [Organization / Community] could help us create a fundraising or awareness opportunity together.

That could mean an event, campaign collaboration, community share, in-kind support, or another idea that fits naturally with what you already do.

Would you be open to a conversation? https://hcl63gives.org/

HOW TO FUNDRAISE

Do not wait for the perfect plan. Start a real conversation.

KEEP IT SIMPLE

Most fundraising momentum begins with something straightforward: one person reaches out to another person, explains why the mission matters, and makes a clear invitation to help.

01 START CLOSE

Begin with people who already know you.

Personal outreach is usually stronger than posting and hoping someone notices. Think about friends, family, coworkers, clients, neighbors and people you already have a relationship with.

GOOD FIRST MOVE Make 5 direct asks.
02 EXPAND THE ASK

Look for leverage beyond one donation.

A business or workplace may be able to give, match employee gifts, share the campaign internally, sponsor an effort, provide space, or introduce the campaign to another valuable relationship.

THINK BEYOND “Will you donate?”
03 CREATE VISIBILITY

Share the story, not only the link.

Give people a reason to care before asking them to click. Share why you are involved, what you learned about BlinkNow, or why this campaign matters to you personally.

USE Approved campaign assets.
04 BUILD A MOMENT

Give people something to rally around.

A small fundraiser, workplace challenge, gathering, class, service offer, community event or creative idea can turn passive awareness into a reason for people to participate together.

ASK “What could I create?”
THE FUNDRAISING LOOP

One ask is not the whole process.

01 ASK

Make the invitation clear.

02 FOLLOW UP

Give people a second chance to respond.

03 THANK

Recognize the people who step in.

04 SHARE AGAIN

Let progress create more progress.

NEED A STARTING POINT?

Pick five people. Use one script. Make the asks. Momentum can start there.

FIND A SCRIPT OPEN APPROVED ASSETS
TEAM SUPPORT

If you get stuck, bring it to the team.

Questions, ideas, introductions, resource requests and campaign opportunities do not need to sit in someone’s inbox. Bring them into the Team Hub so the right people can see them and help move them forward.

CENTRAL SUPPORT SPACE HCL 63 MEMBERS
TEAM HUB

Ask it once. Let the answer help everyone.

Use the Team Hub for campaign questions, collaboration, resources, introductions, updates and anything that would be useful for other HCL 63 members to see too.

OPEN TEAM HUB

If your question could help another team member, post it where the answer can stay visible.

BRING IT TO THE HUB WHEN... GET UNSTUCK
01
YOU NEED CLARITY

You are not sure what to use or what to say.

Ask before guessing, especially when the question involves approved materials, campaign information or how something should be represented.

02
YOU NEED A RESOURCE

The thing you need does not exist yet.

Request a graphic, script, answer, link or other campaign resource instead of quietly working around the gap.

03
YOU FOUND AN OPPORTUNITY

A door opened that may need more than one person.

Share introductions, event ideas, partnerships, business interest or larger opportunities so the team can help determine the strongest next move.

SIMPLE TEAM RULE

Ask early. Share the context. Keep the opportunity moving.

PUT IT TO WORK
Campaign status
YOU HAVE THE TOOLS.

Now make the next move.

The asset, script or perfect plan is not the finish line. Use what you have, reach out to someone, and keep the campaign moving.

01 TODAY'S CHALLENGE Put the toolkit into action with your next campaign move. 02 SUPPORT THE CAMPAIGN Help move the shared fundraising campaign forward.
HCL 63 BLINKNOW

Tools create possibility. Action creates movement.